Optimization & Marketing
Creating a successful Ecommerce website requires the marriage of a solid technical infrastructure with clean visual appeal. Traditional website development used to follow a five-year cycle, requiring a significant capital investment to catch up to the competition. Currently, best practices demand a dynamic, data-driven design approach which improves conversion rates and ease-of-use.
Planning and implementation of website infrastructure ensures that pages load rapidly, an essential aspect of SEO and audience engagement. Your website should provide pleasing aesthetics and relevant content, supported by outstanding design for user experience (UX) and user interface (UI). Improved UX and UI are vital aspects of CRO.
Dynamic website development includes the implementation of extensive user testing, informing design changes for specific customer personas. Learn more about where and how site visitors convert into sales through A/B testing, creating CRO improvements.
Websites also need to maintain relevance on mobile platforms, a preferred method of browsing which becomes more popular annually. Sites which don’t work well on mobile platforms tend to be punished by SEO algorithms.
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