Direct marketing still exists. Email marketing allows for direct outreach into the personal inboxes of your email subscriber base.
Successful campaigns begin with analysing and setting specific goals for open rates and engagement metrics throughout your nurturing funnel, including end sales targets.
Tracking metrics from email campaigns allows you to discover improvements, including changes driven by content, message delivery and dropout pinch points. Finding efficiencies in your funnel strategy improves the effectiveness of campaigns.
Build, test, review and adapt your email marketing strategy to keep people engaged. Offer value to customers and remind them of your brand while introducing all your new sales offerings.
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Fifth & Bull is a full-service digital marketing agency with demonstrated success against ferocious competition in Canada and the United States.