Search Engine Marketing (SEM) - Develop and Manage Pay Per Click (PPC) Advertising
Pay-per-click (PPC) campaigns maximize the efficiency and targeted reach of online ads. Our PPC experts perform:
Keyword Research – discover valuable keywords, matching the search intent of your target audience with your business offerings.
Channel Targeting – choose the most suitable online advertising platform for PPC ads, such as Google Ads, social media advertising, Bing Ads and key content and display networks. PPC Monitoring – measure the effectiveness of keywords to ensure PPC yields a positive ROI, cultivating negative keywords while discovering new keyword opportunities.
Competition Analysis – monitor the competition to attack gaps in their campaigns, including keyword targeting and creative ad content.
Campaign Optimization – improve campaign implementation through dozens of monthly targeted adjustments which optimize performance, reduce costs and increase overall ROI.
Split Testing – perform continual A/B or multivariate testing of ads, landing pages and other assets, uncovering efficiency through smart experimentation.
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Fifth & Bull is a full-service digital marketing agency with demonstrated success against ferocious competition in Canada and the United States.