Search Engine
Marketing (SEM)


Search Engine Marketing (SEM) - Develop and Manage Pay Per Click (PPC) Advertising

Pay-per-click (PPC) campaigns maximize the efficiency and targeted  reach of online ads. Our PPC experts perform:

Keyword Research – discover valuable keywords, matching the search intent of your target audience with your business offerings.

Channel Targeting – choose the most suitable online advertising platform for PPC ads, such as Google Ads, social media advertising, Bing Ads and key content and display networks. PPC Monitoring – measure the effectiveness of keywords to ensure PPC yields a positive ROI, cultivating negative keywords while discovering new keyword opportunities. 

Competition Analysis – monitor the competition to attack gaps in their campaigns, including keyword targeting and creative ad content.

Campaign Optimization – improve campaign implementation through dozens of monthly targeted adjustments which optimize performance, reduce costs and increase overall ROI.

Split Testing – perform continual A/B or multivariate testing of ads, landing pages and other assets, uncovering efficiency through smart experimentation.

Client Review

"With our firm's digital marketing, the main objective was to find and fix most of the foundational areas and that every strategy would focus on increasing traffic and conversions. Analyses and research yielded insights and recommendations. From those came the tactical changes in the areas of: On-Page SEO, Technical SEO, CRO, Local SEO, SEO/SEM optimizations, experimenting with different SEM campaigns, along with content creation. 145.57% Growth in overall traffic. 120.85% Growth in overall conversions."

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Focused On Success.

Fifth & Bull is a full-service digital marketing agency with demonstrated success against ferocious competition in Canada and the United States.

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