Paid Social Media


Paid social media campaigns have matured into a core aspect of digital marketing efforts. Organic results are possible within social media platforms, but these platforms often feature a “pay-to-play” mentality which requires business to compete for audience attention. 

The popularity of ads on these platforms require a targeted strategy to reduce cost while getting your message on the screens of potential customers. Without a plan that includes measurable goals, you risk your budget on blind, uncontrolled ad buys.

Every social media platform features a unique technology and audience profile. Understanding the different strengths and demographics of each platform results in the creation of optimal strategies.

Client Review

"With our firm's digital marketing, the main objective was to find and fix most of the foundational areas and that every strategy would focus on increasing traffic and conversions. Analyses and research yielded insights and recommendations. From those came the tactical changes in the areas of: On-Page SEO, Technical SEO, CRO, Local SEO, SEO/SEM optimizations, experimenting with different SEM campaigns, along with content creation. 145.57% Growth in overall traffic. 120.85% Growth in overall conversions."

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Fifth & Bull is a full-service digital marketing agency with demonstrated success against ferocious competition in Canada and the United States.

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