Applied knowledge is power. Web analytics provide an opportunity to collect insight about your audience and marketing efforts with data collected from the interactions between your site visitors on every page of your website.
Analysis focuses on learning how visitors interact within your site. After collecting information about your audience, the data must be interpreted correctly to discover tactical insight.
These tactics can be applied to multiple facets of digital marketing, including SEO, SEM and CRO efforts. Analytics include any measurable aspect of your websites.
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